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Brand ID and collateral for Beauty With Jocelyn — event and commercial makeup artist in Salt Lake City.
Building a community that celebrates self-love and beauty in all seasons of life, Jocelyn is masterfully helping others look and feel beautiful from the inside out.
I had the honor of discovering Jocelyn’s visual identity and creating a logo, business cards, stickers, digital assets, and other materials for her to elevate her business. We aimed to bring together strong, playful, and refined femininity through expressive type, an earthy color palette, and graphic contour lines.
The concept behind this brand revolves around a sense of connection and transformation. Beauty has lots of forms and can be found within each of us — to convey this belief we incorporated relatable, familiar, and approachable elements. Beauty is also ever-changing, a work-in-progress, so graphics are fluid and organic.
More than anything we wanted a brand that mirrors Jocelyn’s love for empowering and transforming experiences and effortlessly captures her charismatic and vivacious personality.